GN Store Nord A/S
Ballerup · Denmark
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Lautrupbjerg 7 · 2750 Ballerup · Denmark · CVR 24257843

Engineering
human connection.

GN Store Nord A/S is a Danish technology group headquartered in Ballerup, pioneering intelligent audio, communication and hearing solutions that enhance human performance across professional and personal environments worldwide.

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Years of heritage
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Over 150 years of Danish engineering and innovation
Countries served
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Global footprint across professional and consumer markets
Employees worldwide
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Engineers, designers and specialists across the globe
Patents held
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Proprietary technology in audio, acoustics and AI
About the group

A Nordic legacy of
intelligent engineering

GN Store Nord A/S traces its roots to the founding of the Great Northern Telegraph Company in 1869 — a history of connecting people through technology that continues to define us today.

From our headquarters at Lautrupbjerg 7 in Ballerup, Denmark, GN Store Nord A/S oversees a global portfolio of technology businesses that bring intelligent audio and communication solutions to professionals, enterprises and consumers across more than 100 countries.

Our operating companies combine deep acoustic science with artificial intelligence, delivering products that amplify human capability — whether in the boardroom, on the factory floor, in the clinic, or in daily life. Precision engineering, Nordic design discipline and a relentless focus on user outcomes are the constants that link every product we create.

Listed on Nasdaq Copenhagen and anchored by a century and a half of Danish innovation, GN Store Nord A/S is a group that builds technology worth trusting.

Danish engineering culture

Scandinavian precision and design clarity embedded in every product — form following function, without compromise.

AI-powered audio science

Proprietary machine learning and acoustic algorithms that adapt in real time to environment, speaker and listener.

Global reach, local insight

Sales, support and R&D teams across Europe, the Americas, Asia-Pacific and the Middle East delivering local relevance at scale.

Sustainability by design

Circular product programmes, responsible sourcing and a commitment to carbon neutrality built into our operational roadmap.

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Founded
GN Store Nord · Ballerup, Denmark
Solutions

Technology that connects

Our solutions span professional audio, enterprise communication, consumer headsets and hearing care — each engineered with the same standard of acoustic excellence.

01

Professional Audio & Headsets

Enterprise · UC · Call Centres

Industry-leading headsets and speakerphones engineered for unified communications environments. Advanced noise cancellation, AI-driven active listening modes and seamless platform integration for Microsoft Teams, Zoom and beyond — productivity technology that performs under real-world pressure.

  • Corded & wireless DECT headsets
  • AI noise-cancellation & ambient listening
  • UC platform certified devices
  • Contact centre optimised solutions
02

Consumer Audio

True Wireless · Sport · Lifestyle

True wireless earbuds and on-ear headphones that translate professional acoustic science into everyday listening. From sport performance to commuter comfort, our consumer portfolio delivers audiophile-grade sound in designs engineered to be worn, not just noticed.

  • True wireless stereo (TWS) earbuds
  • Active Noise Cancellation (ANC)
  • Sport & fitness optimised audio
  • Multipoint Bluetooth connectivity
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Hearing Solutions

Audiological · Clinical · OTC

Advanced hearing instruments — from audiologist-prescribed devices to over-the-counter solutions — powered by proprietary chip platforms and machine learning that adapt to the acoustic world around the wearer in real time. Technology that restores connection and improves quality of life.

  • Rechargeable hearing aids (RIC, BTE, ITE)
  • Proprietary processing chip platforms
  • Remote fitting & tele-audiology
  • OTC hearing solutions
04

Video Collaboration

Meeting Rooms · Hybrid Work · AV

All-in-one video bars, AI-powered cameras and conferencing systems that transform any room into a meeting space where every participant — remote or in-room — is seen and heard with equal clarity. Scalable from huddle rooms to executive boardrooms.

  • Intelligent meeting room cameras
  • AI speaker framing & tracking
  • All-in-one video collaboration bars
  • Microsoft Teams Rooms certified
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Software & Managed Services

Fleet · Analytics · Integration

Device management platforms, analytics dashboards and enterprise software integrations that give IT administrators full visibility and control over audio and communication hardware at scale — from deployment to retirement.

  • Device fleet management
  • Usage & performance analytics
  • API and CRM integrations
  • Enterprise firmware management
06

Research & Technology Licensing

IP · Acoustics · AI

A portfolio of more than 1,400 patents covering acoustic engineering, digital signal processing, AI inference and wireless connectivity — available for licensing partnerships with manufacturers and technology companies seeking to embed world-class audio intelligence in their own products.

  • Acoustic IP licensing
  • DSP algorithm partnerships
  • AI audio model licensing
  • Joint development agreements
Business highlights

Milestones that define the group

A selection of landmark achievements across GN Store Nord A/S's operating divisions.

GN Audio · Enterprise

Industry-first AI noise cancellation deployed across 50,000-seat global enterprise

A Fortune 500 financial institution standardised on GN Audio headsets with proprietary AI noise suppression across all contact centre and hybrid working teams — reducing call handling time and lifting agent satisfaction scores measurably within the first quarter of rollout.

+31% agent satisfaction score increase
GN Hearing · Clinical

Next-generation rechargeable hearing platform adopted by leading audiology clinic networks across EMEA

A new proprietary hearing chip platform delivering 50% lower power draw and real-time environmental adaptation was rolled out across clinical partner networks in 18 European countries — dramatically reducing return rates and improving patient outcomes at scale.

−42% return-to-clinic rate post-fitting
Video · Hybrid Work

AI video collaboration suite selected as standard for 12,000-person global professional services firm

Following a competitive evaluation, GN's intelligent meeting room cameras and conferencing bars were deployed across 800+ meeting rooms in 34 countries — with AI speaker tracking and acoustic beamforming cited as decisive differentiators over competing solutions.

800+ rooms deployed across 34 countries
Consumer · TWS

True wireless earbuds earns top editorial rankings across major consumer technology platforms in three regions

GN's latest consumer true wireless platform — featuring the group's own ANC chipset — achieved top-ranked positions in independent editorial reviews across North America, Western Europe and East Asia, establishing the brand as a serious challenger in the premium consumer audio segment.

#1 editorial ranking in three global markets

"We do not build technology for technology's sake. We build it because human connection matters — and every product we create is a commitment to making that connection clearer, richer, and more reliable."

— GN Store Nord A/S · Lautrupbjerg 7, Ballerup, Denmark
Technology capabilities

Deep platform expertise,
audible outcomes

The proprietary technologies and engineering disciplines that distinguish GN Store Nord A/S products from every other option in the market.

Technology platform model — GN Store Nord A/S

Acoustic Engineering & Signal Processing

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Over a century of proprietary acoustic research and digital signal processing expertise — transducer design, beamforming, echo cancellation and environmental noise suppression engineered from the physics up, not retrofitted from commodity components.

  • Custom transducer design
  • Adaptive beamforming
  • Echo & noise cancellation
  • Acoustic chamber testing
  • DSP algorithm IP

Artificial Intelligence & Machine Learning

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On-device AI inference for real-time audio adaptation, voice detection, noise classification and hearing environment modelling — trained on vast acoustic datasets and optimised for ultra-low-latency edge deployment in consumer and professional devices.

  • On-device AI inference
  • Voice activity detection
  • Environmental noise classification
  • Hearing environment modelling
  • Federated learning frameworks

Proprietary Chip & Hardware Platforms

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Custom SoC designs and firmware platforms built specifically for audio processing and hearing science — delivering performance, power efficiency and reliability that off-the-shelf chipsets cannot match for our product categories.

  • Custom audio SoC design
  • Ultra-low power architecture
  • Secure firmware OTA
  • Miniaturised hearing chip platforms

Wireless & Connectivity

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Advanced Bluetooth, DECT and proprietary 2.4GHz wireless stacks optimised for audio latency, link stability and battery performance — enabling reliable, high-fidelity wireless audio in the most challenging RF environments.

  • Bluetooth 5.3 / LE Audio
  • DECT wireless technology
  • Proprietary 2.4GHz RF
  • Multipoint & Auracast
  • Low-latency gaming modes

Hearing Science & Audiology

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Decades of clinical audiology research, psychoacoustics and audiologist partnerships built into every hearing instrument — supporting fitting protocols, remote care pathways and continuous learning from real-world patient outcomes.

  • Clinical audiological research
  • Psychoacoustic modelling
  • Remote fitting platforms
  • Real-ear measurement
  • Outcome data analytics
Partner perspectives

Relationships built on
performance, not promises

" Enterprise Audio · Global Deployment
"We evaluated every major vendor. GN's AI noise cancellation performed measurably better in our open-plan environments — and the fleet management platform gave our IT team the visibility they had been asking for for years."
James Whitfield
Global IT Director, Fortune 500 financial institution
" Hearing Solutions · Clinical Network
"The audiological outcomes we see with GN hearing instruments are consistently strong across all our clinics. The remote fitting capability has transformed how we serve patients who cannot travel — it has become essential, not optional."
Dr. Annette Larsen
Clinical Director, European audiology group
" Video Collaboration · Hybrid Work
"The camera intelligence and acoustic beamforming made the difference in our boardroom evaluations. Remote participants are no longer second-class citizens in our meetings — the technology genuinely closes the physical distance."
Sarah Mönch
Head of Workplace Technology, global professional services firm
Get in touch

Begin your conversation

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GN Store Nord A/S

Danish technology group — intelligent audio, communication and hearing solutions engineered in Ballerup and deployed worldwide.

Company
GN Store Nord A/S
Address
Lautrupbjerg 7
2750 Ballerup
Denmark
CVR
24257843
Markets
Denmark · Europe · Americas · Asia-Pacific

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